REALTOR.COM VS. ZILLOW.COM--AN EPIC BATTLE??
I will make this post very brief--There is already too much talk and not enough action going on in our industry about the likes of Realtor.com and Zillow and how they are ravaging the brokerage community by demanding a huge investment on the part of brokers and agents alike just to do business!! I don't want to give it much more energy, especially since I don't know who to trust anymore within the ranks of big real estate firms--Who do You Trust???
I read sometime ago that Rupert Murdock was taking his position as the new owner of Realtor.com very seriously. I read that he is taking on the Zillow group as they have never been taken on before--That was in 2015! Now in October of 2017 he made another statement about taking on Zillow: MURDOCK MOVES ON ZILLOW
Most real estate agents are unaware that Newscorp.com owns Realtor.com and that Rupert Murdock is the head of that site! His position is that he wants to take on Zillow in a big way, saying "What does 'Zillow' mean, anyway??".
Fast forward to 2018--May, 2018 to be exact and now Mr. Murdock is getting a sense of just how hard it is going to be to deal with his major competitor: AGENTS CLAIM REALTOR.COM PROVIDED "USELESS" BUYER LEADS
Law suits--all over the place and the game is hardly just begun--by "game" I really mean battle!
These 2 websites will duke it out over and over again at the expense of agents, brokerages and the public at large...Laying waste to the brokerage business in general and the independent contractors, known as "agents", specifically....
Then they will sell out after cleaning up in the game of buying and selling leads (non-existent ones at that!) by targeting the average (uninformed) agent who bought into the Pay-To-Play concept...The ones who made a legal contract to pay thousands and thousands to these 2 firms!
It's all a game of chess folks...a big, fat money game!--Watch who comes out on top!
BIG GUESS: ...IT'S NOT YOU!!! NOT THE BROKERAGE COMMUNITY OR THE PUBLIC
**ALL INFORMATION AND CONTENT IN THIS BLOG IS ORIGINAL TO PAULA I. HATHAWAY. The views expressed herein are my personal views and do not reflect the views of Douglas Elliman Real Estate
Paula I. Hathaway, Senior Broker Associate, Douglas Elliman Real Estate
Southamtpon Village Real Estate Specialist since 1995; Also Specializes in North Sea, Noyac, Water Mill and Bridgehampton, New York
Diamond , Gold and Chairman's Circle Awards; Top Producer since 2005
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