Part II of a series of articles about the real use of Facebook.

Apparently the struggles FB has been having with privacy complaints is quickly changing the "face" of Facebook. The dialog about this huge website is turning defensive right now, on the part of this massive network. Yet there are huge numbers of members that participate without concern for their privacy or safety. 

OK, so I did go back on Facebook and give it another try; after getting another comment on my other Facebook post of months ago:, I decided to take the risk of going back and making another good old college try at the most popular Social Website in history!!! Tni made some points in her comment on my post that I really needed to test on my own; thus the step back into the FB web.SOCIAL NETWORKING WORKS; DOES FACEBOOK? 

HEAD OVER HEELS FOR FACEBOOKBut I must say: THE "SLOBBERING LOVE AFFAIR" WITH FACEBOOK HAS ME PUZZLED--STILL!! I can not understand the mundane, inane and trivial things that come up on FB, just to make a participant seem like they are "with it"! I find it "cliquish" and sophomoric.

What is wrong with expressing yourself completely? Why all the short, little, cute statements and uninteresting facts of a boring day---or life???? What makes that chatter interesting to a potential home buyer or seller?

.....Just really curious; so, if there is a soul out there who can succinctly put it down in a comment without any inferred meanings(---just the facts, ma'am, just the facts) then I would appreciate it.

Can I hear from some of you out there who have actually found home buyers and sellers from the FB website? I would like to use another Social website besides ActiveRain and if FB has it then I need to go for it...please give me some fodder for my "grist mill"! I would appreciate it so much!!!




                                     **ALL INFORMATION AND CONTENT IN THIS BLOG IS ORIGINAL TO PAULA I. HATHAWAY.  The views expressed herein are my personal views and do not reflect the views of Douglas Elliman Real Estate


Paula I. Hathaway, Senior Broker Associate, Douglas Elliman Real Estate

Southamtpon Village Real Estate Specialist since 1995;  Also Specializes in North Sea, Noyac, Water Mill and Bridgehampton, New York

Diamond , Gold and Chairman's Circle Awards; Top Producer since 2005


Click here to see my Hampton's website to see all my listings; please email me or call me for all your real estate needs in Southampton, Bridgehampton and Watermill:



Comment balloon 93 commentsPaula Hathaway, REALTOR, LBA • January 29 2011 01:25PM



Posted by Donne Knudsen, CalState Realty Services (Los Angeles & Ventura Counties in CA) over 8 years ago

Ok, seriously now.  I am with you Paula - I really don't get FB.  I deleted my FB acct last year after somehow picking up a couple of really creepy stalkers.  Anyway, I'm going to park for a little while to see what kind of comments you get.  Not that I would ever activate my FB acct again but I'm just curious if the whole FB thing is a fad. 

Posted by Donne Knudsen, CalState Realty Services (Los Angeles & Ventura Counties in CA) over 8 years ago

I'm curious as to what comments you'll get also.

Posted by Kimberly A Norgard (Devlin McNiff Halstead Real Estate) over 8 years ago

Donna: I love your little guy up there in the top box!!!--Glad he found it funny! Anyway, I am in full agreement with you...I need to get it straight though, because I don't want to miss any opportunity to get customers!!!

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Kimberly: Me too; so we will see how many people are having the same issues with this highly popular social website---maybe there is a way we can engage business people??? I am missing it if there is....

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Paula, I am totally with you on that. Even though I have Facebook, LinkedInand Twitter accounts, I practically do not use them on day-to-day basis. I do not mind to see what my friends up to, but as for me, my personal life is off the limit for social media. Thank you so much for sharing.

Posted by Irina Riley, GRI, SFR, CNE, e-PRO, SRES (American Dream Colorado) over 8 years ago

I almost deleted my FB account last year when I commented to a friend that some of my "FB friends" seemed a little out there...she commented that mental and prison wards have recreational time that includes use of computers---I do believe a few of them found me on FB!

That being said, my business plan states this will the year I put FB to work for me in the real estate sense of the word--my techie business partner is working on it...

Posted by Norma Toering Broker for Palos Verdes and Beach Cities, Palos Verdes Luxury Homes in L.A. (Charlemagne International Properties) over 8 years ago

Could it be that folks go to FaceBook because they don't want the level of involvement that successful blogging takes?? 

Is there real value in being one of "how many millions"?????

One of 190,000 on ActiveRain is better. 

One of one on your own site has got to be better, if it's any good.

Posted by Lenn Harley, Real Estate Broker - Virginia & Maryland (Lenn Harley,, MD & VA Homes and Real Estate) over 8 years ago

Don't are not alone.   I agree with you and Lenn!

Posted by Ellen Crawford, Alpharetta Real Estate Agents & Alpharetta REALTOR (Crye-Leike REALTORS®) over 8 years ago

Paula - I'm of no help because I don't get it either! I know of one agent who has gotten business from facebook, she is a local that lives in a small town and has hooked up with all of her old classmates. I left the small town I grew up in as soon as I possibly could :)

Posted by Cynthia Larsen, Independent Broker In Sonoma County, CA over 8 years ago

Irina: I have signed up for them too but have never really found any value there---don't know why, thus the post here!

Norma; I would love to hear how it turns out for you--do you have any idea what he is doing to make it usable???

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Lenn; You may have something there---it is true, that when I speak to those who say they love FB and that it is the best thing they ever signed up for, there is almost a vagueness about the way they say they  use it. I have noticed this so many times that I thought it was me and that I was not getting "it"! Now that you mention it, I can see the similarities of the vagueness thing may mean just that--that there is nothing about FB of substance and therefore, there is nothing more to say!!!

That, in a nutshell, may be the whole story, nothing more, nada, zero, zip!!! Isn't that something? There is an eerie similarity to the "Pet Rock" if you know what I mean!

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Ellen: Good! I am glad we are not alone! I was really begining to think it was me---that I don't have the savvy, cunning brilliance that it takes to use Facebook!

Cynthia: I did too---I am one of a very few who ever left Birch Run Michigan and guess who I have seen on FB??? All my old classmates are on that site all the time....I think it is really good for finding old friends and classmates....

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Paula - I think your suspicions are correct.  Facebook is really just for fun. Tni

Posted by Tni LeBlanc, Realtor®, J.D., Tenacious Tni (805) 878-9879 (Mint Properties, Lic. #01871795) over 8 years ago

Tni: I think you are correct---there must be a better way! Oh that's right, we do have ActiveRain don't we?

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Paula, what I have found is that FB is a way to stay connected to clients, after the sale. And of course family. Do I take it seriously for business reasons? No... but I did have a friends daughter friend me, and will be looking for a house soon.

Posted by Andrea Swiedler, Realtor, Southern Litchfield County CT (Berkshire Hathaway HomeServices New England Properties) over 8 years ago

Hi Paula~I'm just starting to build my online community so I'll let you know.


Posted by Adrian Willanger, Profit from my two decades of experience (206 909-7536 over 8 years ago

Andrea--I use it strictly for family and friends but rarely....I guess I can sse how it may mean business for me in a very limited way. That's why I am so curious as to how other people are using it for business.

Adrian: Thank you and I look forward to your post letting us all know!

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

I actually got a friend from California that wants to buy in phoenix based off my posts on fb.

Posted by Raiza Schwartz, CDPE (West USA Realty) over 8 years ago

Paula - I have a page and a business page, but I never go there ... just isn't for me.

Interesting, though - When my son in law was in Afghanistan last year on a remote post, they seldom had access to a computer.  And when they did, they were not allowed to use their email, twitter, actually nothing.  So my daughter rarely heard from her husband until he found out that the gov had 'forgotten' to exclude Facebook from the restricted sites.  She put pictures on her page and could talk to him on Facebook.

It saved her sanity and his to at least have some contact.

But how wierd - you would think that Facebook would have been the first site to be restricted.

Posted by Virginia Hepp - Mesquite NV REALTOR, Mesquite NV Homes and Neighborhoods - Search MLS (Desert Gold Realty - Mesquite NV Homes For Sale) over 8 years ago

I think I'm with you, I don't quite get facebook, even for personal reasons, I do have to mention that an old friend from high school found me and who will be going to be relocating to Jersey and was interested in talking to me-we will see.

However, I like Active Rain much better.

Posted by Maria Couto, Realtor with "Results That "MOVE" You' (RE/MAX Premier) over 8 years ago

Raiza: Great---how did it happen? Was there a dialog about houses? Was it a business connection or just a friend connection? I think that if you get a lead from friendship it may have happened anyway? Maybe not but it would be interesting to know the details of how it unfolded: was there a conversation about your business or was there just friendly chatter and then your friend decided to buy a house through you?

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Virginia: I do believe that the use of Facebook is far different than what we are led to believe--in fact I just wrote a post regarding that--I am about to put that one up too so watch for it....meanwhile, is it not something that FB has such a huge audience both here and abroad? It concerns me that the controls are so loose on there too--in terms of privacy....

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Maria: I do too--it is so much more my style, Activerain. I do want to find one other site to use though so if you know of a good one, let me know.....

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago


I only go to FaceBook to get stalked...
And so far, no luck at all.

I guess I just do not get it either.


Posted by Mike Jaquish, 919-880-2769 Cary, NC, Real Estate (Realty Arts) over 8 years ago

Mike: You are so funny:) You do confirm my opinion though! I think it is such a trivial thing that it makes me suspicious----so I just wrote another post about the possibilty about the REAL use of FB---watch for it in this afternoon.....and watch out; you just may get stalked ;)

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Christine: You are so right! There is such an  abundance of information for the buisness here that I find it hard to even think about another site--maybe that's the problem--we are so sold on AR that the other sites just don't come to mind!!!:)

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago
Paula....I love Facebook on many levels. I also love Active Rain.....for some agents Facebook is a lot easier for them to use than a blog! To each thier own.... Last year I connected with 3 or 4 clients who did buy homes through me. Most of these were former classmates of mine. I moved away from my home town for about 10 years but have been back for 17.....I had not been in contact with these aquaintances for over 25 wouldn't have had them on my sphere of influence contact sheet! I learned from Amy Chorew at a Women's COuncil of Realtors Summit a couple years ago....that you have to work Facebook....meaning 10 minutes a day! Make is social...wish happy birthday to some one....add a comment to at least 5 other peoples postings. Then you can add in some real estate. Not really a listing but what you are doing "Whew so busy showing homes in this is a great time to buy" "giving the keys to a single mom on her first home favorite type of a buyer to work with" "going to list the cutest home in xyz sub this afternoon....can't believe it is only $$$" those posts along with personal posts like quotes, going to farmers market today....great afternoon to work in my yard. Whew glad I got my Christmas shopping done! Let your personality show through. If you are ONLY doing it for business then it doesn't work...but if you are YOU on it and are just being friendly then you will get some thing out of it! Maybe for those that are still in your home town...check to see if a Realtor is there on Facebook,..if not get to know one and talk about how you know Realtors every where and can help them with a home purchase in any state.....then refer them out! Note.....I just set up my business page about 2 weeks I was doing all of this without a business page...just my personal page. It is like anything much effort as you put into it is what you will get out of it. Sorry this is so long......I may have to write my own post of this! LOL
Posted by Deborah Byron Leffler BzyBee Real Estate Lady! (Keller Williams Realty Boise) over 8 years ago

Deborah: You should write a post on this subject--it is great the way you laid out the process....I have never had anyone express it to me just like the way you did and I have been looking for that for so long! It seemed so trite to write on someone's wall and then see how they respond; I can see now that it is much more than that....thank you and good luck on another post about this subject.

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Thanks Paula....I think that will be my next post!  LOL  Isn't it funny how we get ideas from others posts....not sure why it grouped everything into one paragraph.....I did have it so it was a bit easier to read.  LOL

Posted by Deborah Byron Leffler BzyBee Real Estate Lady! (Keller Williams Realty Boise) over 8 years ago

Deborah: I actually did write another post on this subject because of the revolution going on in Egypt and other parts of the mid-East--that set me off again on the topic of FB --if you have time take a look and see what you think: "Social" Networks---Not So Social"--it just got featured!! ....wud like to hear your opinion?

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Paula, I was wondering if you created a business page or just a personal page for yourself?  Do you repost you blog posts as discussions rather than just "writing on your wall?"  Have you added video, listings, and other useful information?  Do you share information about your local neighborhood (e.g. openings and closing of restaurants, new developments, recent sold listings, etc.)?  Do you pay to promote your Facebook page on their network so that say, someone talking to their Facebook network about moving or traveling to Southhampton might see your paid advertisement on their page?  Do you look at your Facebook page as a landing page that might refer leads to other places (i.e. a website, blog, etc.) or the "end point" for the interaction?  Internet users visited Facebook more than Google this year.  Facebook also has great SEO - it's just one more place for someone to find you.

All that being said, I would love to hear from some users who are regularly converting leads from Facebook and or Twitter.  If you're reading this, please share some specifics of the type of content/interactions that lead to professional inquiries.  I know some out there are masters at this.

Posted by Kate Akerly, Manhattan Beach Residential Sales (Kaminsky Group) over 8 years ago

Mike: You have obviously taken the time and committed youself to taking full advantage of FB!  Thanks for sharing your wealth of information--I wonder how many people are missing the nuts and bolts of using FB---those things you mention are something I never woud have considered---for some reason putting a post on FB never seemed to be the right thing to do there---is it ever done. I have never read anything with good solid content on FB and don't know how to do it either!!! 

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

I've actually just been researching this over the past three months and slowly starting to implement it.  I had to ask, because I wanted to know if you have done all those things and still found it useless!  If you haven't tried it, I think you might want to consider that there still may be some untapped potential there. Yes, people absolutely share listings etc.  When it comes to the etiquette, keep a personal page and a business page and don't mix the content.  There are also services out there that will design your professional page for you.  One last piece of advice:  I connected my Twitter account.  I read the trades every day, pick out my favorite articles, write a short comment about them, link to them, and post them on Twitter.  Those Twitter posts automatically update my Facebook wall so that I don't have to write content there every day. I then use WordPress for my main blog and repost my content on ActiveRain and my Facebook discussion page. 


Posted by Kate Akerly, Manhattan Beach Residential Sales (Kaminsky Group) over 8 years ago
I totally agree with this post. FaceBook is really a waste of time with people posting what they ate for breakfast, etc. While some other waste of time will no doubt take its place, FaceBook will go the way of fondue in 5-10 years. It will still be around. It just won't be relevant.
Posted by Jim McCormack, Nashville Short Sale REALTOR - Stop Foreclosure (Nashville Short Sale Specialist - Jim McCormack - Edge Advantage Realty, LLC - 615-784-EDGE (3343)) over 8 years ago
I am TOTALLY with you on this one Paula. I have tried and tried to get with the Facebook program and if I have not gotten it by now, then I never will. Bye bye Facebook. I refuse to continue to torture myself with the feeling that I am missing out on something. Any real estate agent living and working in my market can feel feel to have my Facebook share.
Posted by Charita Cadenhead, Serving Jefferson and Shelby Counties (Alabama) (Keller Williams Realty) over 8 years ago

Agree with #17 -- Facebook is an easy way for me to know when a past client has a baby, changes jobs, etc... good for staying in touch.

Posted by Jan Stevens (Coldwell Banker Pittsburgh) over 8 years ago

I use FB for fun and business.  Just another way to get my name and my club's name out in the internet.  And my company has a page that I can link content to.

Lake Burton Club!!!


Posted by Shelly Fisher, Property Specialist - Lake Burton Club, Rabun County (Lake Burton Club Realty-Clayton Ga) over 8 years ago

Paula - I've been asking myself similar questions lately - mostly because I'm getting bored with Facebook. For awhile I did enjoy it and sometimes I still do, but most days - eh - not so much. That said, there are features of Facebook I find valuable, so I will continue to participate, but the day-to-day inane commentary has gotten old.

And I DO NOT GET Twitter AT ALL. Not even a little bit.

Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) over 8 years ago

Hi Paula,


Your post echoes my thought on the FB fad. Sure, I have heard of some business successes (including feedback on this post) through FB. It all depends on where one is at in life. My understanding of how FB works is, FB can be quite in your face or downright invasive if there happens to be, one person in your immediate or extended network with undesirable language, or whom you simply don't care to know about. Such individual or comments will continue to appear in your face, involuntarily. And one may simply not care for such incursions at the moment. 


My LinkedIn network exceeds 500 and that keeps me connected at a professional level. I retired an Information Technology Snr. Project Manager in a major corporation. Never had a FB account nor do I plan on one.



Posted by Ranji Singh (Century 21 Heritage Group Ltd.) over 8 years ago

I have sold 5 homes to buyers who were my friends on FB when I was an agent in Florida. I'm currently working with 3 new buyers now that I'm an agent in New Mexico. I also have gotten referrals from Agent friends in other parts of the country. I have a personal page as well as a professional page. I don't push it I just post interesting & funny articles and videos and when people are ready to buy or sell they already have a "friend" in the business. It's not for everybody but it works for me!

Friend me!

Melissa Chambers, Associate Broker

Exit Realty Horizons Las Cruces NM

Posted by Melissa chambers (Evolve Santa Fe Real Estate) over 8 years ago

I hardly use it at all, and find agents who are always talking about their biz on it to be extremely annoying, just like if they came to a party and all they talked about was RE. Why is it that in our culture today, we all feel so obsesssed with commenting on EVERYTHING? Is it that we fear being insignificant?   If I do anything on FB it will be to start a biz page-- that feels appropriate, a place where I can CONTRIBUTE to local events, etc..

Posted by Barb Fischer, San Diego and La Mesa Real Estate (Big Block Realty) over 8 years ago

Wow! I suppose the difference in my view of Facebook and most everyone else's is that I don't think of it as a business generator. This is a good way to keep in touch with the number of friends over the years that you have lost contact with. Only very rarely do I denote something about business because I don't want to turn people off for using it as a way to actively promote myself. Occasionally I will post that I'm doing an Open House or will post a picture of me standing in front of my sold sign but that's about it.

 If you intend to use FB as a marketing tool, may I suggest starting a fanpage? I do that in my neighborhood and have gotten some good responses to it.

 Best of luck! Viva FB!




Posted by Claire Newman (Windermere NW RE Mt Baker) over 8 years ago

I totally agree with your post. I find no value in facebook, or twitter. I am a very private person, and do not wish to put my every movement or comment on facebook.    Thanks for your post! I was wondering if I was the only one on the planet that felt this way. I do have a facebook account, but I think I have honestly only been on there mabe once, in about 6 months.  It just has no redeeming value to me.

Posted by Ginger Moore (Wilkinson & Associates Realty) over 8 years ago

I love FB for a couple of reasons....1) I only have actual friends and family on it and 2) I only have actual friends and family on it :)

I've added a few realtors who I really enjoy....but they are now FRIENDS. I have pictures of my kids and my nephew's soccer games and my road trips and just silly evenings. I love it...I can interact with college friends about the Lakers and the Celtics (Lakers baby) and just hang with old friends.

Never seen the magic of FB for business and don't plan to include it.

Posted by Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395 (Karen Parsons-Fiddler, Broker 949-510-2395) over 8 years ago

Have had several that have come from friends that may be coming to Hawaii or have a friend that has contacted me.  No closed sales.  I am working with a commercial deal right now that came from a Happy Birthday note I sent.  My Facebook is about me in a natural sense not strictly business.  I do have a formal page for real estate purposes.  That one has produced zero.  

Posted by Robert Courtney, Century 21 All Islands, RA, CDPE, MCRE, CIAS over 8 years ago

I think the comparisons of Facebook and ActiveRain are silly.  They are clearly do not perform the same.  AR is for us, Facebook is more for the public.  When my blog posts hit- on AR I get feedback from agents (which I love) but when I connect my wordpress blog to facebook- I get the public viewing that I need for actual business locally.  I don't overdue it but my friends and family can't forget what I do and it generates a lot of conversations that turn into helping people in transactions.

Posted by Gary & April Greer, Real Estate Professionals (Century 21 Wright) over 8 years ago

I plan to put up a business page on FB for real estate purposes-- soon as I learn how!

Posted by Denver Johnson (West USA Realty, Mesa AZ) over 8 years ago

I have a Facebook page but rarely use it. I just can't get into it.

Posted by Dennis & Terri Neal, Your Home Sold in 45 Days or We Se (RE/MAX, Big Bear) over 8 years ago

Paula - I have to echo Ginger's comment above.  While I didn't really think of myself as a private person before (I'm actually pretty transparent - what you see is what you get) but in the past two years that I've been blogging, I've had a few really disturbing experiences from some really creepy people (on FB as well as here in on AR) who literally gave me the heebie jeebies.

None of these experiences would have happened had I not gotten personal on a public forum.  Needless to say, these experiences has made me a little more cautious about the personal info I blog about about as well as delete my FB acct (that was a must in order to get rid of two stalkers).  I don't care how much business some people are getting from their FB page; good for them.  However, FB is not a place that I want to be in order to establish new relationships or generate new business.  If I'm missing a good marketing opportunity - so be it!  There are so many other things I can be doing to establish new relationships and generate new business.  JMHO

Posted by Donne Knudsen, CalState Realty Services (Los Angeles & Ventura Counties in CA) over 8 years ago

Great post and comments!  FB is definitely for friendships and including snipits about your business is helpful.  I think the vast majority of REALTORS® on FB are doing it in the hopes to connect with ANYONE interested in real estate.  For me, I've never gotten any business from it.  I have, however, connected with very distant family members which is hugely helpful.  They all now KNOW I am RE and will probably mention it eventually to others.  And the fact that I have a relocation site helps.  But I DO NOT count on FB for business.  And I've heard that if you do use FB for business without paying their extra fees, you could be shut down. 

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) over 8 years ago

According to the 2010 NAR survey of buyers and sellers less than 1% of buyers and sellers use or think of facebook to find their next home or Realtor - #30 and #43 beat the stats but by NARs survey - and these comments - It seems pretty clear there are much better ways to spend your time.

Posted by Kimberly Brandon, Broker/Owner (Smart Moves Real Estate) over 8 years ago

Akerly: You are quite something!!! Look at how you go for the gold! I wish I had the ingenuity with this social networking like you do...none of the things you mention have crossed my mind--ever! It all seems so much easier here in the Rain! ...but thanks for all the tips; I will incorporate them and think of your efforts as I do them!

Jim: And relevance is everything in todays

Charita: You are so right--they can have my share too! :)

Jan: I guess that is the key--staying in  touch....I am not very touchy feely I guess! :)

Shelly: I think I have more fun on AR than I could ever have on FB---too much indiffernce there I think.  

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Jennifer: Twitter---NEVER! I am signed up on it and the first day I got requests to follow people who I ahd never heard of, never met, have nonthing in common with and they were asking me to follow them....where???

Ranji: I am in total agreement with you---I don;t think it will ever work for me.

 Melissa: Well, Good for you---keep it going because what works for you works for you, right?

Barb: You said a mouthful: "What is it about our cullture that makes us feel like we have to comment on everything to feel significant???"  Very well said!

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Claire: Good for you---you "get-it" and it works for you; I think that is great and that must be what happens with all those who use it and love it.

Ginger: I have been on FB maybe twice in the last month--that is how often I need to touch base with old firends and classmates.

Karen: I think you just cleared it all up for me---I have been having "Unfulfilled expectations" about FB!!! Maybe if I just relax and use it only for the connections that I find important, then I will have a new found respect for it!!! :) 

Bob: No luck with a business page on Faebook, huh? There goes that option---I think I have finally found my way on FB---you and Karen have opened my eyes!! :)

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Gary and April: Good for you; what ever works is what I say--

Denver: Good luck with your business page---when you get to it!!!

Dennis and Terri: Sounds like me for God's sake!!!

Donna: So you just deleted it? I didn't hink you could do that. I shut mine down for about a year after my encounter with old classmates but I was told I did not own the content and FB did....

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Paula, totally agree. I like the sophomoric comment. Dull-witted also. I also do not get 'it'. I put my listings on FB & have gotten no responses yet or business.

Posted by Lyn Sims, Schaumburg IL Real Estate (RE/MAX Suburban) over 8 years ago

Kimberly: That does it!! No more FB attempts to do business---thank you so much for sharing the stats with us!!! :)

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Lyn: And if you read the comment I just got from Kimberly you won't feel so bad either!!! Now we can all relax and enjoy AR with out the guilty feelings that we are all Doe-Does for not knowing how to create FB business!! :) YAAAAAYYYYYY!

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

I enjoy FB to keep up with relatives and past childhood friends as I moved to the West coast and left my Midwestern hometown over 30 years ago.  Regarding business on facebook: unfortunately every realtor and loan officer has taken a seminar on social networks and is over posting.  Loan officers that I really like are HIDDEN so I don't have to see their 3 times a day postings.  It should be about a "soft touch" not an inundation.  I am looking into a Fan Page but I currently have other fish to fry so my FB strategy is on the backburner.

Posted by Ann Wilkins, Oakland, Berkeley, Piedmont CA (Golden Gate Sotheby's International Realty) over 8 years ago

I use FB mainly to keep in touch with good friends and old high school friends, and to see what my kids are doing on their FB pages and what their friends are doing. Sometimes I do post things about my business, but not all the time. I think occasionally posting about business is ok to do b/c it reminds people you are in the real estate business, but if you want to post listings, etc., you need to create a fan page for your business. When I went to the Active Rain one day seminar, the guy speaking talked about how to do FB and make it work. If you haven't been to one of those, I would highly recommend it. The whole day was about social networking, blogging, etc. I think it was Ben Kinney who did the seminar. Anyways, with using FB and connecting to old friends, I have gotten business. I was invited to a get-together that about 20 or so people came to in Nov. 2009, and while I was there, some old friends who had recently gotten married asked what I did, I told them, they told me they wanted to get ready to put their home on the market in the Spring and asked me if I would help them. Of course, I said yes, and found out they only lived about 2 miles from my house. I actually ended up selling 2 of their homes and selling them a much nicer home, all within about a 3 month period. That is 3 sales from FB, in essence. If it hadn't been for FB, I would have never become reacqainted with them, so, in my opinion, FB can be a business tool if you use it the right way.

Posted by Lynn & Bryan Martin, Luxury Homes, REO & Short Sales, New Homes, SC (First Time Buyer, No Money Down, Lexington, SC Columbia, SC) over 8 years ago

I have a business page and my personal page.  Haven't had the business page long and not much coming from it yet.  I am reconnected with most of my friends from high school and even with friends I grew up with in my old neighborhood (which I find this amazing).  So I occasionally make remarks on my personal page to just keep it in their minds that I am a Realtor.  (Don't over do it though because I am sure that this would offend people)  I figure keep my face out there and some day something may come of it.

Posted by Brenda, Ron, Lee Cunningham & Tara Keator, Realtors, Homes for Sale - Phoenix Metro (West USA Realty) over 8 years ago

Ann: So you "backburnered" it, huh? I have down that too--I really have been given some good ideas here for the next phase of FB for me and my business--but I think it may end up where yours is!!! :)

Lynn and Brian: I have been to so many seminars regarding socia networking and hav eyet to find a good concrete and understandable way to get FB to procduce business for me......I will take a pass I think!

Brenda and Ron: I think it is great for highschool re-connects; but in my case that proved to be a little hostile for me...I don't see why it atracts so many highschool friends--any one want o venture a guess????

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Facebook, is simply where the next time homebuyers are. It used to be like going to the MALL before eCommerce and Amazon took it over. If you wanted to get EXPOSURE for your products -- 10 years ago -- it was a good idea to consider getting a store at the Mall.

Conversely, getting your homes sold today will require more attention on the Internet and since you CAN'T hang out at and you CAN hang out at Facebook -- this is simply where a lot of your next time home buyers are going to be.

Facebook has just over 517 million users worldwide. About 49% of Americans have a Facebook business page, a personal page or just hang out at

According to a recent survey of Internet usage by Harris Poll -- 51% of Americans DO NOT HAVE a Twitter, FAcebook or MySpace account. (About 150 million Americans).

Does Facebook make money?

Yes -- but only if it is done right. In 2010, we made $277,000 GCI (Gross Commissions Income) off Facebook and we have over 1,000 friends now.

If you want to learn our Facebook marketing secrets, and some of the same ones Ben Kinney uses -- email me. I will be happy to share.

-- Bart Wilson, iREP (International Real Estate Professionals) 

Posted by Bartley Wilson, VR Software and 360° Solutions (Virtual Pictures Corp. (VPiX)) over 8 years ago

Did you go to high school? College? How many of your classmates are you in touch with? Of that group, how many know you are in real estate? These are the types of relationships that Facebook can reignite - offering both you and the friend the chance of a deeper relationship that would have been more difficult (but not impossible) to bring about B.FB (Before Facebook).

I know FB content can seem trivial but so are many of the chit-chatty conversations you have on a daily basis with friends, neighbors and colleagues. But these conversations are fun and an essential lubricant for favors like, "Will you watch my house while I'm on vacation?" and deeper coversations like, "Bob got a job offer in Tulsa. What do you think we could get for our house?"

My point: Facebook is a conduit for developing deeper relationships. Real Estate is a relationship-driven business. Therefore, Facebook is a conduit for developing real estate relationships...but only if you decide to go past the chit-chat.

Last piece of advice: if, after trying Facebook, you are still resistent to the concept, you are better off to stick to the marketing methods that work for you.

Eric Robbins, Chief Storyteller

CityTourVideo | Look Ma! | MoveVideos

Posted by Eric Robbins (New Rulez Marketing, LLC) over 8 years ago

Although I have accounts at both, I don't "get" facebook and don't really like Twitter. And I haven't really figured out how to use LinkedIn...

My son tells me I really NEED to get with it, but oh boy do I not want to even try.

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) over 8 years ago

Paula:  I have two pages, one a personal page where only my friends can view things (no one else), and a business page where some of my friends and mostly customers can follow my business.  I keep the two distinct from each other.

Granted, I'm not selling homes, but repairing them, so my target audience is a little different.  I did get a good size job in 2009 off of Facebook.  That's really the only lead generated by FB for my business.

However, I have repeat clients that contact me ON Facebook and use that as a point of contact.  So it is another means of convenience for them to contact me.

Also, I use FB for marketing/branding purposes.  That is to stay IN folks minds, from my friends, their friends, some acquaintances, or past/current clients.  When the time comes, they contact me, and FB is one of the ways that they can remember me.  And I link to my AR blog from FB, and get hits that way as well.

Posted by Jeremy Wrenn, C.O.O., Winslow Homes (Winslow Homes) over 8 years ago

Bart: Thanks for sharing that information---I just heard stats that startled me though: NAR states that in a survey they did of buyers and sellers, less than 1% think of, or want to buy a house through Facebook...that says it all to me.

Eric: You know, I have never been the chit-chat sort---always hated cocktail parties because of that---so bringing people BACK into my life that never had a "place" in my life before is not my hearts desire.....sorry; you make a compelling argument for someone who needs that. I don't.

Marte: Maybe in another life we will both find the joy and happiness that we don't "get" now from FB..meanwhile, I love AR, don't you???

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

While I have a FB, Twitter, and Linkedin presence, I agree with you that I really don't get it.  5 years ago MySpace was the golden goose and now it is all but dead apparently.  5 years from now these sites will be also and the newest, greatest, yet to be invented will take their place.

Posted by Steven Pahl, Real Estate Consultant Tampa, FL 813-319-6423 (Keller Williams Tampa Properties) over 8 years ago

Steven: I am afraid you are right....there is such a tantelizing string attached to the website of the day that it is hard for many many people to resist. You can't tell me that the brilliant minds that invented FB and others didn't recognize this very real tendancy of the masses to get pulled into the muck and mire of "gossip" on FB, twitter etc....after all, in it's day, the TV show that got down the dirtiest pulled 'em in by the thousands!...(Just ask Jerry Springer and Geraldo!!!)

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Jeremy: And then there are people like you who have hitched a ride on FB and "get it" like so many can't. ---the contrasts are amazing---Someone should write a post just on the differences (Maybe there is another post in me for this kind of info! :)

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Thanks, Paula!

It definitely can be an addicting thing for some folks with gossip, "news" of friends' happenings, and games.  It's most all things internet addictive in one place. 


It is neat having old friends find me and being able to see snippets of what's going on in their lives.  But I agree, I have to rule over FB, not FB rule over me.  It's a tool for my business, and hopefully I'm not a tool for FB.  :)

Posted by Jeremy Wrenn, C.O.O., Winslow Homes (Winslow Homes) over 8 years ago

Facebook is More than Fun & Games. Creating a BUSINESS (v. personal) PAGE on Facebook will increase your Internet exposure. Our responsibility is to provide maximum exposure of a client's property listing. Facebook is visited more often than Google. Subsequently Facebook's SEO (Search Engine Optimization) allow more exposure for ur Business, Listings, Ideas, Concern and Successes.

Future clients are on Facebook.


Posted by R Grodin over 8 years ago

I love facebook. I go on it daily to see what my friends are doing, to post what I am doing, thinking, etc.

If you love it, it works, if you don't, it won't. I am just now getting the hang of Active Rain. I would bet though, that there are many who are as "into" Active Rain as I am facebook, therefore Active Rain is "working" better for them.

I have referred, and been referred business through facebook and I don't have a business page, just a personal one. Originally for me, it was just for the social aspect of it all, but now I have many friends who are in the business and we bounce ideas off one another, etc. it's a lot like Active Rain in that respect.

Further, one can post "NOTES" on facebook that can be as long as any blog, and all of your friends, (or if your profile is public), anyone can read them. I don't always talk "real estate" because I don't want my friends to block my comments, but I do sprinkle my posts with real estate related info and I have had old friends from school look to me for information pertaining to real estate needs.

I say, give it a good try, go on once in the morning, and once again at night. Post some of your ideas about the real estate business in your area, ask for business from time to time, and let people see your humor as well. I know a LOT of my facebook friends read my posts, they may not comment on all of them, but they certainly keep up with them.

How do I know? I posted over Christmas that I wanted a tambourine, and then when I didn't get one, I had dozens of facebook friends message me that they were disappointed that I didn't get one. Sounds silly, but that's when I KNEW, I was posting things that people found funny, interesting and human.

Have fun with it, it will bring you business when you least expect it.

Posted by Linda Arvanitis, Your Team Advantage (RE/MAX AllStars Realty) over 8 years ago

Jeremy: I don't think you are a "tool" for FB--it looks like you have a real "bead" on the best uses for it and I agree; I love to hear from old friends and family members, just like you do!!

Randall: I certainly hope they are--lots and lots of people are counting on them to be there! I would not like to see the "crash" of some pretty big companies if they are not really there! We will see, I guess!

Linda: Thank you so much for your upbeat take on sounds to me that you have found the best way to use the tools of the network to your advantage---that seems to be the thing: most people who have found their way on FB "get it" big time and are reaping the rewards; those who are "lost" on it are the ones who don't care if they ever go on it again. Then you have the AR devotees ( I admit, I am a big fan of AR!) who need to KNOW that they are on a real estate website--they seem to benefit greatly from that experience...So I guess it's all in what you discover about yourself in relationship to a social network---and the business it can generate! Thanks for your good input. 

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Thanks, Paula!

Posted by Jeremy Wrenn, C.O.O., Winslow Homes (Winslow Homes) over 8 years ago

Paula, it seems that everyone has their own preference. That's why there's chocolate and vanilla (and Strawberry!).

Posted by Sharon Sein (Sein Organizing Solutions & Home Staging) over 8 years ago

Jeremy: You Bet!!

Sharon: Good way to look at it--I am getting all the info I need to make a decision if I want to be on FB or not. I think it won't be long before I start blogging even more than I have been--right here on good ole AR!

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Hi Paula:  I actually have gotten 3 sales and a referral off Facebook in the last year.

I don't add the mundane comments, I update my status to include funny stuff that happens to me or things I would enjoy reading from other people.  Otherwise I just "like" things my friends put on their page so they know that I am interested in their lives.  That's the point, to let your clients know that you are a friend who sells Real Estate and to keep you foremost in their minds.

I will post a picture of a house that is exceptionally beautiful or exceptionally cruddy and comment that while showing I saw this... blah, blah, blah.  It just plants an idea of who I am and what I do. 

Not to mention, I know when people are having babies, when they win contests for their hobbies, get new pets, etc.  These are things that only their close friends know usually, not their Realtor.  They might only have 60 friends on their Facebook and it brings you into their inner circle.  Plus, their friends get familiar with you too when you comment on their posts.

For safety, you don't put your address on there, you don't accept people as friends that you don't actually know and you set up your privacy settings so that only your friends can see your posts, pics or information. 

I wouldn't say I slobber for it... but I like it!


Posted by Cathy Counti (Ask Cathy Marketing Group with Keller Williams) over 8 years ago

You know I am with you.  The emperor has no clothes.  It is at best an source to look up lost friends and family. 

Posted by Gene Riemenschneider, Turning Houses into Homes (Home Point Real Estate) over 8 years ago

Cathy: I have been in the business for 18 years and I have never become close friends with my clients or my customers---I remain in touch with them over the years and I have a regular base of referrals from them..thats all I want from them---and I am sure the feeling is mutual---Never had any complaints at least....The business I get from them is substantial and I don't see how it would be any different if I were chatting them up on FB. I appreciate the fact that some agents do become friends with their cliients--I just don't believe in is business and that works for me.

Gene: You've got it! ...and the business I get from my friends would be there anyway. On another level, I have had some of the worst business experiences with "friends"----they are ruthless in trying to get something for nothing!

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Well, Paula, it seems this post has got people talking! Personally, I enjoy Facebook because it allows me to see what my friends and family are up to without having to call or email each of them every day! And as a mom, I get to share milestones in my son's life (I mean, who doesn't enjoy having multitudes of friends comment on how cute or how smart your child is?).

For my staging business, I created a fan page where I can share before and after photos and post success stories and testimonials. I also link to postlets of homes that I staged that are for sale, so that helps the Realtors I work with because it's another avenue of free marketing. FB has been good for my business!

Posted by Michelle Yackel, ASP, IAHSP (Divine Redesigns) over 8 years ago

Michelle: Congrats on your good luck with Facebook---I guess it depends on how you want to get business. I use FB infrequently and the only thing I enjoy about it is keeping up with some good friends and former classmates. Never have I been asked about my work or any business for that matter and my friens are all over the country. I find my time is better spent right here on good ole AR for business.

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Here's my opinion, FB is here to stay. I use it socially to stay in contact with my friends and family but I also use it for business networking.  I am a mortgage guy, I FB my old customers and my current customers. (I never know when they'll need my services again) and I'm just a click away.

I am also out a lot networking with Realtors, CPA's, financial guys... yada yada yada.    It helps me to stay in contact with all these people. It also helps me to remember their face and their names when I see them out again at different functions. It's an icebreaker because people will walk up to me and say "Hey we're facebook friends I like your posts" or something along those lines and then we will start a mutual 'sometimes even semi intelligent' conversation.   So the answer to your question is YES I have closed loans because of my presence on FB. but not because of FB alone. I'll only friend people I have met or have had some sort of contact with, so FB is good but it can never beat FF  (face to face)

My advice would be to all you Realtors out there... go to your little black book and start typing in all the names of the people you helped find a home.  We all know most homeowners will stay in a home roughly 7 years. You're now only a click away.   The other thing is the people you sold homes to will have children. How cool is it to stay in touch with them and watch them grow up. They too will need a home one day.   My final point is your FB page and your name will never change but your phone # and your Realty office may. 

I know a lot of Realtors out there and they are all looking for the next seller or buyer.  Just think of it, How many customers or even almost customers have you accumulated  the past 5 yrs, 10 yrs 20 yrs? Most of these people are on FB.  Think about it! Really think about it...


...and oh please look me up, friend me!

Tim Kennedy

Mortgage Concepts










Posted by Anonymous over 8 years ago

I agree with everything you said. The only reason I'm on there is because apparently links in Facebook drive more traffic to websites than Google does now. It's begun to fill the role that a search engine does for many.

What I'm still not clear on, as all these gurus (usually people who sell courses on how to use Facebook for business) try to convince us we absolutely must be there is how much of all this traffic it's sending is related to business. My suspition is most of it is of the "check out this video" variety sending people to youtube.

What is shocking to me is the average person supposedly spends 2 hours a day on there Monday to Friday. They check in in the morning when they get to work, then again at lunch, and lastly in the evening. In other words, they're employers are paying them to waste time on Facebook.

I suspect for people who don't get an automatic paycheck just for showing up, the usage is less.


Posted by Debra Gould, The Staging Diva (Staging Diva / Six Elements Inc.) over 8 years ago

Tim: i hear that FB is loaded up with real estate agents and that's about it! I will have to wait and see if any of my current customers are on FB---so far -0- zip...nada..

Debra: You and about a million other people have not been able to generate any business through FB---I am waiting to see my custmers on there--so far nothing!

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Paula - for me, Facebook is a great way to share photos of kids, trips and tidbits of personal (I say tidbits) of info with friends & family. I use the business page as an occasional addition to remind my facebook friends that I am in the RE business: open houses, new listings, price reductions.. I want them to think about me when they think about RE so they are ready to give my name in a referral. I agree it's not a business-builder or business blog. (btw, I have several friends who started out as clients and are now friends on fb. Usually AFTER the transaction, though! Have gotten good referrals, but would have anyway!)

Posted by Kathy Smiley, Westlake Village, CA - "Making YOU Smile!" (Rodeo Realty ~ Fine Estates Westlake Village) over 8 years ago

Kathy: Sounds like you have a similar experience to many others here---I personally have never seen any business from FB--in fact most of the people on FB are RE agents!

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago
Paula: Thank you so much for asking this question. The comments are great for me right now as I'm 'questioning' what I want to continue social media wise, how to link them, etc etc. Thanks again for this post. It felt like listening to a group of people talking about the very topic that's on my mind this morning!
Posted by Ellen Wright Adams, LoansByEllen- Licensed in Oregon (Academy Mortgage.......We are a Equal Housing Lender) over 8 years ago

Ellen: How great is that? I know that the idea of Facebook being at the grassroots of the revolution in Egypt is very telling as to it's value; it is a way to get the word out on something that the masses will read and see....good for revolutions, not so good for selling real estate!! (IMHO)

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 8 years ago

Peter: Thank you for letting me know about the mess above! How the heck do these creeps get in here anyhow?? I guess it takes a watchful eye and good attention to reporting these obscene comments!

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 6 years ago

You bet Paula!

(last night was checking last comment made button in the blog section...that is how I find them)

Posted by Pete Xavier, Outstanding Agent Referrals-Nationwide (Investments to Luxury) over 6 years ago

Peter: Well thanks for being a caretaker of the blogs! You should get a big fat gold star for that! :)

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) over 6 years ago