**PART 5 OF A 5 PART SERIES "5 KEYS TO A SUCCESSFUL REAL ESTATE BUSINESS"
Are you a REAL Expert in your real estate area? Expertise is "Earned" not Learned"...it is a name that can not be claimed, but is awarded in the conversations of the happy clients and customers who you leave in your wake.
One thing that is not normally understood by many real estate agents is that expertise is EARNED, not LEARNED! No one is an expert simply by the number of years in the business either!
Successes come from a combination of attributes that make up an underlying foundation of EXPERTISE...and there-in are the keys to the entire structure and strength of an EXPERT.
These are the ingredients of an expert's success; these attributes are always part of the personality of an expert and EARNED through experience and hard fought battles of the real estate business as a whole: Listing, selling, marketing, promoting, networking and building a base of customers and clients who will tout you as an EXPERT!...NOW, add "KNOWLEDGE" of a particular area or community and you have a "REAL EXPERT" or a "LOCAL EXPERT"
When I began my real estate career in New York City, I found that most of the senior agents did a moderate amount of the business that came through the door. Not many really took the position of "EXPERT" seriously and therefore it was left open to those who would take the moniker and create their own little world of "expertise", as they viewed it.
I began to see that the "experts" in the business were the younger agents; the younger agents who figured it out early in their careers and ran with it! These "experts" would take the real estate world on as if they were working for a dynamic financial firm or a busy, leading edge corporation made up of eager, young entrepreneurs. In fact, many came from the corporate world as lay-offs and pink slips became the order of the day in the mid-2000's.
Thus the introduction of the "corporate-mind-set" invasion of the entire world of real estate and the ensuing "NEW" experts in real estate.
Now, this happened to co-inside with the real estate "Bubble" of mid-2006/2007....and if your market was anything like mine, we were witness to the unrelenting upswing in prices that topped out in September of 2008.
Since then, there has been a new evaluation of what attributes make up an EXPERT. No longer do you find a aggressive agent taking over an all-ready developed area by his or her bold claims of success. No longer do we see an agent becoming an "EXPERT" over night, according to their self promotion...times have changed and now we see consumers seeking out the "REAL EXPERTS" of a certain location! ...and all the attributes PLUS knowledge of an area now makes up the solid foundation of a REAL LOCAL EXPERT!!!
**ALL INFORMATION AND CONTENT IN THIS BLOG IS ORIGINAL TO PAULA I. HATHAWAY. The views expressed herein are my personal views and do not reflect the views of Douglas Elliman Real Estate
Paula I. Hathaway, Senior Broker Associate, Douglas Elliman Real Estate
Southamtpon Village Real Estate Specialist since 1995; Also Specializes in North Sea, Noyac, Water Mill and Bridgehampton, New York
Diamond , Gold and Chairman's Circle Awards; Top Producer since 2005
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